A foggy forest scene with tall pine trees in black and white.
A vintage-style postage stamp featuring a large explosion with the words 'WE the PUBLIC' overlaid. The bottom includes the phrase 'Saving Our Public Land' and 'An American Story.'

We the Public is a cinematic call to action. This documentary explores how Americans - despite differences in background - can unite in shared stewardship of our public lands. These lands, encompassing over 840 million acres, span more than one-third of the U.S. and face increasing threats from deregulation and privatization.

Through powerful visuals, personal stories, and historical context, We the Public aims to galvanize a new coalition dedicated to preserving our natural heritage - for ourselves and future generations.

Mission & Vision

  • Mission: Inspire Americans to reconnect with public lands and unite for their protection.

  • Vision: A renewed, cross-partisan coalition energized to champion public land conservation - preserving these places for communities, wildlife, and posterity.

Why Now?

  • Rising threats to public lands demand immediate attention. Policy shifts make this documentary more urgent than ever.

  • A cultural tipping point - climate awareness, environmental justice, and civic engagement have never been stronger. The time is ripe to unite under a shared cause.

  • Momentum for story-driven advocacy is surging. Organizations and individuals are ready to rally around compelling narratives - especially on visual platforms.

  • Moral clarity - this is not just a political argument; it’s a human one. Preserving our lands safeguards beauty, heritage, and public trust.

This project brings together a distinguished team of storytellers, conservationists, and visual artists — each with deep roots in the outdoors and a proven ability to craft emotionally compelling stories that drive impact.

When you invest in We The Public, you back a team that combines cinematic craft, policy credibility, Indigenous stewardship, and mainstream reach — the exact mix needed to make a beautiful, urgent, and widely watched documentary.

LEADERSHIP & CREATIVE VISION

  • Andy Anderson — Director
    An avid outdoorsman and celebrated photographer, Andy’s visual storytelling (commercial and editorial) grounds the film in place and feeling. His cinematic eye will ensure every frame is both beautiful and purposeful. He has created award winning imagery for some of the largest brand and publication including the iconic “God Made a Farmer” Superbowl campaign for RAM Trucks and the intriguingly controversial “METH: We’re On It” campaign for the state of South Dakota that amassed billions of views and spurred on the largest amount of people seeking drug treatment in South Dakota’s history.

  • Terry McDonell — Executive Producer / Writer
    A veteran media executive with decades across print, film, and television, Terry will help shape the film’s narrative arc to maximize emotional clarity and audience reach. His credits include Miami Vice, China Beach, and the documentaries “Plimpton!” and Sports in America for HBO.

PRODUCERS & ON-THE-GROUND EXPERTISE

  • Simon Roosevelt — Producer
    A hands-on conservationist focused on wildlife and land policy, Simon brings policy credibility, NGO networks, and restoration experience that anchor the film’s factual backbone.

  • Conor Callahan — Producer
    An internationally experienced producer, Conor brings nimble fieldcraft and a talent for turning local stories into universally resonant scenes.

  • Land Tawney — Producer
    Former CEO of Backcountry Hunters & Anglers and trained in wildlife biology, Land contributes grassroots organizing experience and authentic connections across rural and outdoor communities.

  • Heather Rae — Producer
    Heather Rae is a producer and Chickamauga Nation citizen dedicated to transformative storytelling. Her acclaimed credits span Trudell, Frozen River, Tallulah, and Fancy Dance. A longtime advocate for Indigenous representation in film, Heather brings decades of producing experience, deep commitment to narrative change, and vital relationships that will ensure Indigenous voices are centered and authentically represented in the film.

VOICE & CINEMATIC ARTISTRY

  • Michael Keaton — Narrator
    Keaton’s familiar, trusted voice brings authority and emotional warmth to the film, helping bridge audiences across cultural and political lines.

  • Martin Wheeler & Cavin Brothers — Cinematographers
    With years capturing real-life stories in cinematic form, these cinematographers will translate landscape and human story into visually unforgettable sequences.

Through authentic, unfiltered conversations with a diverse range of individuals, we’ll explore what Public Lands mean to them — how they use them, why they value them, and what it feels like to have free and open access to something so vast, so sacred, and so essential.

At the center of it all is a simple symbol: a stool. In each scene, someone takes a seat — just them, their voice, and the land they love. No fanfare. No distractions. Just a moment of honesty and reflection. Each story adds another layer to the greater narrative — one of identity, belonging, and responsibility.

By grounding this film in personal truth, we hope to foster understanding across boundaries, build empathy where there may be division, and remind every viewer that keeping Public Lands in public hands is not just a policy issue — it’s a deeply human one.

These lands tell an American story. And in listening to one another, we write the next chapter — together.

Storytelling Approach

  • A tapestry of voices: From Indigenous elders and environmentalists to ranchers and activists, diverse Americans share what public lands mean to them.

  • History, policy, and emotion: Contextualizing current threats with archival imagery and insightful commentary, balanced with personal, emotional storytelling.

  • A hopeful arc: This is a story not just of peril, but of possibility: how unity and action can produce real progress.

Narrative Arc:

Setup: What’s at Stake

  • Opening hook: Sweeping imagery of America’s public lands, mountains, deserts, forests, rivers, paired with voices describing what these places mean to them.

  • Introduction of premise: These lands belong to all Americans. They are not just scenery, but living spaces of history, culture, sustenance, recreation, and identity.

  • Personal entry points: Indigenous leaders, ranchers, outdoor enthusiasts, scientists, and rural families introduce their connections to the land.

  • Establishing tension: The audience learns that these lands are under threat from privatization, deregulation, underfunding, lawsuits, shrinking protections. The frame is set: public lands are both deeply personal and politically contested.

Confrontation: The Battle Over Public Lands

  • Escalation of conflict: The film explores competing pressures — recreation vs. extraction, conservation vs. access, federal vs. state control. Policy and corporate interests are contrasted with grassroots voices.

  • Multiplicity of perspectives: Viewers see how different communities rely on these lands — for livelihood, for cultural survival, for leisure, for science. These values sometimes collide, creating division.

  • Human stories drive stakes: Personal testimonies show the lived consequences of neglect, exploitation, or policy change. For some, land loss threatens heritage; for others, it threatens their way of life.

  • Midpoint / turning point: A flashpoint moment — perhaps a specific case study or crisis — shows just how fragile these protections are. The audience realizes that the idea of “public” land is not guaranteed.

 

Resolution: A Shared Responsibility

  • Emergence of unity: The film reveals unlikely alliances — hunters alongside environmentalists, ranchers alongside scientists, Indigenous voices alongside outdoor enthusiasts — finding common ground in the value of public lands.

  • Shift from despair to possibility: Instead of ending on loss, the narrative pivots to agency. The focus is on solutions: sustainable stewardship, policy advocacy, grassroots mobilization, cultural recognition.

  • Call to action: The final message is clear: these lands are our shared inheritance, but only if we defend and care for them. Protecting them is not just environmental or political — it’s about democracy, identity, and legacy.

  • Closing imagery: The land itself — vast, beautiful, resilient — reminds the audience what is worth fighting for.

Distribution:

Film Festival Strategy

  • Tier 1: Sundance, SXSW, Tribeca, Hot Docs, IDFA, Sheffield Doc/Fest.

  • Tier 2: Regional & niche fests (environmental, human rights, sports, cultural focus).

  • Submit early with tailored press kits & high-quality stills.

  • Arrange Q&As to connect with audiences and press.

Theatrical & Event Screenings (Months 6–18)

  • Limited Theatrical Run: Partner with independent theaters, art houses, or community cinemas.

  • Event-based Screenings: Universities, non-profits, museums, community centers.

  • Hybrid Model: Sell tickets in-person & online (platforms like Eventive, Ovee, or Vimeo OTT).

  • Use a "Touring Model" where the filmmaker attends to drive media and donations.

Digital & Streaming Release (Months 12–24)

  • Transactional VOD (TVOD) – Amazon Prime Video Direct, Apple TV, Google Play, Vimeo On Demand.

  • Subscription VOD (SVOD) – Negotiate with Netflix, Hulu, HBO Max, Paramount+, or niche streamers (e.g., CuriosityStream, Docsville, Topic).

  • Ad-supported VOD (AVOD) – Tubi, YouTube, Pluto TV for broader exposure.

Rollout Strategy:

  • Start with TVOD for 3–6 months at premium pricing.

  • Then release to SVOD for reach & brand association.

  • Finally, make it AVOD for maximum late-stage audience.

Educational & Institutional Licensing (Ongoing)

  • Partner with educational distributors like Kanopy, Alexander Street Press, or Bullfrog Films.

  • Offer packages including:

    • Screening license

    • Discussion guide

    • Behind-the-scenes / extended interviews

Community & Grassroots Outreach

  • Build partnerships with advocacy groups aligned with the documentary’s theme.

  • Co-host screenings with NGOs, charities, and community leaders.

  • Offer a "Host a Screening" kit with marketing materials and discussion prompts.

Budget & Use of Funds

Funding raised goes directly to the production budget - no profits or overhead takeaways:

  • Crew: Cinematographers, sound, producers, assistants.

  • Travel: Shooting across iconic and at-risk landscapes in U.S. public lands.

  • Equipment & Logistics: Cameras, lighting, permits, location fees.

  • Editing & Post-Production: Cutting, sound design, color grading, archival licensing.

  • Outreach & Distribution Prep: Festival submissions, promotional materials.

How will we know where the money goes?

  • Transparency Commitment: Every dollar raised goes to production - no salaries, no profits, no overhead.

  • Accountability: Funders receive quarterly budget updates and milestone reports (filming progress, editing stages, festival submissions).

  • Behind-the-Scenes Access: Donors get access to periodic video/photo updates showing the work your support makes possible.

Proposed Budget Breakdown

  • Crew: 163,000.00

  • Equipment: 25,000.00

  • Film Stock: 12,000.00

  • Travel: 106,500.00

  • Permits/Insurance/Misc.: 10,500.00

  • Post-Production: 100,000.00

  • Distribution & Marketing:  83,000.00

  • Total:                                         500,000.00

Why Support Us

  • Ethical alignment: Supporting public lands preservation is inherently noble - these spaces are part of the collective American legacy.

  • Transparency guaranteed: Every dollar goes to tangible production needs - no hidden profits, no markups.

  • Amplifying unity: At a fractious political moment, this film offers a rare point of convergence.

  • Durable impact: Stories shape worldview. This film can become a catalyst for renewed civic engagement, policy advocacy, and cultural solidarity.